WHAT'S IN YOUR ANNUAL REPORT?

Abstract

A properly prepared annual report can be a powerful tool for an organization’s board and senior management to assess past performance and for transparent accounting to key stakeholders for the manner in which its business is conducted; resources are utilized; and results achieved. 

The best annual reports can serve as a ‘beacon’ that motivates other organizations to examine their own accountability practices and guide them to strengthened reporting. An annual report should “Tell who we are, where we’ve been, what we’re doing, what value/benefit we’ve added, where we’re going, what it costs, and acknowledge/thank those who pay for it.” In other words, “Justification and authentication for what we do and who paid for it; and validation: what we promised, what we delivered, how we did it, what it cost.”

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